Journal

Notes on the builds we do

We build websites for founders and run the marketing behind them. This is where we write down how that work actually happens, in plain terms, so you know what you are paying for before you ever send an enquiry.

June 7, 2026  ·  7 min read

How Much Does a Custom Website Cost? An Honest Breakdown

What a custom site really costs in Canada, what drives the number up or down, and how to budget for a build that lasts more than a season.

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June 6, 2026  ·  7 min read

Custom Website vs Template: Which One Your Business Actually Needs

Templates are not the enemy, and custom is not always the answer. An honest comparison of cost, control, speed, and long term value.

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June 5, 2026  ·  8 min read

How We Build a Website, From First Brief to Launch Day

Our build process, step by step: discovery, structure, copy, design, development, and launch, with real designs of your real pages before we build a thing.

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June 4, 2026  ·  7 min read

What Actually Goes Into a Custom Website Build

A look under the hood at the parts of a website most people never see, and why getting them right is what makes a site hold up over time.

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